2010-2016. CREATIVE LEAD ON WENDY'S AT PUBLICIS NY. OK… OK… even after a taste of getting healthy… I went back to fast food. Proud to have created the most successful, longest running— and fully integrated—campaign since the passing of founder Dave Thomas. Sparking sales momentum that drove this perennial #3 past Burger King for the first time in its history.
HIGHLIGHTS: For all the social campaigns and funny film we made, I am still most excited by 2 concepts we pitched to EARN attention and reconsideration for the brand and its charitable work in adoption.
OK… There are two OLVs that still make me smile:
OLV #1— this “cheesy underdog story” has a simple moral: nothing is impossible when bacon and cheese come together in perfect harmony. This "trailer" topped AdAge's weekly branded content viewership charts with over 19MM views. A special thanks to Terrell Owens and Vince Young.
OLV #2 In this series, we found a very fresh way to point a finger at all the other hamburger places that use FROZEN beef from who knows where?